Abstract
The advantages, disadvantages, opportunities and threats of the development of automobile enterprises in digital transformation are discussed through the analysis of the macro and internal environment of automobile enterprises at home and abroad by SWOT analysis method. SWOT analysis is a competitive intelligence analysis method with a wide range of applications. SWOT model is widely used in industry background analysis. With the advent of globalization, information and knowledge economy era, digital technology is developing rapidly and new products are constantly introduced, which have a profound impact on the digital transformation of automobile enterprises. Through the analysis of the automobile enterprise digital transition background, at present, our country automobile enterprise should actively apply related digital transformation digital technology, overcome economic problems at home and abroad and the new champions league with the influence on national economy and industry, take advantage of scientific and technological progress to reduce the threat of epidemic for automotive enterprise supply chain, our country automobile enterprise to go smoothly, Stand out in the digital transformation of the world.
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