Abstract
The emergence of “fake news” during the Brexit referendum and Trump election campaign sent news organisations scurrying to establish teams of journalists to debunk deliberately misleading stories and verify facts. This paper examines steps to counter false stories and asks whether normative values of objectivity are about to enjoy a comeback. Typical markers of objectivity (freedom from bias, detachment and fact-based reporting) date back to the nineteenth century and, despite being ingrained in the Anglo-American news culture, have always been subject to challenge. Recently, the growth of partisan and populist media has illustrated deep distrust in traditional news outlets and is questioning whether it is time to jettison objectivity. But are we experiencing a backlash? Through interviews with senior UK-based journalists at legacy news organisations and analysis of editorial policy statements prompted by a UK parliamentary inquiry, the paper explores how fake news is rekindling debate about objectivity and its potential to make quality journalism stand out. It argues that legacy news organisations in the United Kingdom have seized the opportunity to highlight the value of normative practices that draw on familiar components of the objectivity paradigm. But few have the financial strength to bolster the rhetoric with additional editorial resources.
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