Abstract
The adoption of e-commerce technologies is an organization-learning process. Existing literature on the adoption has not been adequately addressed on this nature. This study develops a model and instrument to investigate the determinants of both initial adoption of e-commerce and its sophisticated extent in small and medium enterprises (SMEs) in less developed countries' context. A model is tested empirically by using the data collected in Saudi Arabia. Since the sophistication of e-commerce is essential to gain full benefits from the technology, it is important to understand well influential factors of a decision of sophisticated adoption. Therefore, this present study is a necessary contribution to the literature.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
