Abstract
Farmers always get a selling price that is much lower than the cost that they incur so they are forced to lose it. So far, farmers always believe in the prices offered by middlemen or collectors, even though the prices offered do not necessarily cover the expenses of farmers. To solve this problem, a B-fresh system was created that can protect farmers' hard work by hedging or hedging the harvest price. Commodities that are protected by price are fruit commodities because these commodities are still vulnerable to market price game. The development of this system requires cooperation with BUM Desa (Village-Owned Enterprises) as an operator so that this system can run well and properly. This system will process hedging automatically by determining the hedging price to be adjusted to the farmer's land area multiplied by the estimated fair value. BUM Desa (Village-Owned Enterprises also acts as an intermediary for third parties using an e-commerce system to market products and inform product details to consumers that are already present inside this B-fresh system.
Highlights
Petani selalu mendapatkan harga jual yang jauh lebih rendah dari biaya yang mereka keluarkan
In addition to building a hedging system, the website is useful as a marketing medium for fruit commodities that has been hedged by BUM Desa online and based on e-commerce
Based on the background of the problems mentioned, the research questions can be concluded, namely, how the system design of the marketing process on the B-Fresh website in implementing a hedging system is to protect the value of fruit commodities during the harvest season
Summary
Petani selalu mendapatkan harga jual yang jauh lebih rendah dari biaya yang mereka keluarkan. The right solution to protect the price of fruit commodities at harvest time by applying a hedging system to farmers. In addition to building a hedging system, the website is useful as a marketing medium for fruit commodities that has been hedged by BUM Desa online and based on e-commerce. Based on the background of the problems mentioned, the research questions can be concluded, namely, how the system design of the marketing process on the B-Fresh website in implementing a hedging system is to protect the value of fruit commodities during the harvest season. The purpose and benefit of this research is to produce a marketing process design for fruit commodities in Banyuwangi with a hedging system through e-commerce-based B-Fresh website to overcome the problem of dramatic price drops experienced by farmers of fruit commodities during harvest time. Forward contracts are more likely to cash transactions, meaning that the contract transaction will be completed if there has been an exchange of money and goods
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