Abstract

The article is devoted to the analysis of fundamental aspects of spiritual and ethical education as well as to the development of cultural and moral values, pertaining to global citizens and proponents of sustainable development in the system of undergraduate PR education. The authors view the issues dealing with fostering the feelings of duty, breeding responsibility before other people and the environment, respect for human rights and freedoms as well love and deference for one’s family, the country and the whole world in the process of L2 PR studies. An individual trajectory chosen for L2 PR undergraduates’ needs and capabilities focuses on their intellectual as well as cultural development, thereby serving the purpose of enhancing their individual qualities. The spiritual image and values of L2 PR undergraduates are influenced by all the global problems of our time, including understanding life as the greatest value, preserving the world, the environment, and the entire cultural heritage. Spirituality implies a certain state of human self-awareness to make the one find new expressions in thoughts, in language and actions. This is the foundation for building a healthy and strong society and nations. Online extracurricular activities allow the educators to form not only the basic social, moral and cultural values that guide society, but also contribute to the personal growth of young people, their formation as individuals, the realization of all their potentials and abilities.

Highlights

  • At present, under the complicated circumstances of the world development, the issue of the basic value of human existence has gained special prominence

  • Undergraduates studying public relations, generally abbreviated to PR [3], who are on the threshold of active participation in the formation of global agenda and promoting certain interests at the global level seek to change the real meaning of life

  • The formation of spiritual and moral values and the development of individual qualities must be carried out along with the acquisition of knowledge, skills and competences by the PR undergraduates. This approach radically changes the meaning of education, which is to awaken the activity of PR undergraduates as individuals, to promote their spirituality, the will to learn independently and constantly improve their performance

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Summary

Introduction

Under the complicated circumstances of the world development, the issue of the basic value of human existence has gained special prominence. The issue of instilling these qualities in the young generation modern education is gaining momentum, the non-linguists’ cultural education should be considered [1, 2]. This is due to the fact that at this stage of society development, there takes place the process of axiological reassessment when universal values are being challenged, followed by the crisis of spiritual and moral development of civilization as a whole, and of individuals, their inner world and aspirations for the future. Undergraduates studying public relations, generally abbreviated to PR [3], who are on the threshold of active participation in the formation of global agenda and promoting certain interests at the global level seek to change the real meaning of life

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