Away from Violence toward Justice: A Content Analysis of Cultural Appropriation Claims from 2013–2020

Abstract

The purpose of the study was to explore instances of cultural appropriation by fashion designers and brands (FD&B), identify cultural sources of inspiration, and, through a justice-centered lens, critique how practices of appropriation manifest as violence. A latent content analysis approach was utilized to focus on the underlying meanings of cultural appropriation in the fashion design practices of fashion designers and brands. Cultural appropriation practices manifested through three theme categories: a) the white lens, b) the capitalist motive, and c) negligence in the research process. Analysis showed that practices extend beyond the traditional definition of cultural appropriation, the apparel design process has connections to violent practices that manifest in cultural appropriation, and positionality plays a role in the apparel design process and research. Future areas of research are suggested concerning cultural appropriation research, the apparel design process, and apparel design education.