Abstract
The study was conducted in the district of Ranchi to determine the Awareness of respondents towards activities of RKVY on both its beneficiaries and non-beneficiaries. 4 villages under Tamar block were chosen randomly, and a total of 120 respondents (60 beneficiaries and 60 non-beneficiaries) were selected randomly for the study. Data was collected using a pre-structured interview schedule through personnel interviews, and the results were analyzed using appropriate statistical methods. The study found that middle-aged individuals were the largest group among both beneficiaries (71.60%) and non-beneficiaries (46.60%). The majority of respondents had medium landholdings, with (41.60%) being beneficiaries and non-beneficiaries (36.60%) having marginal landholdings. Medium-income individuals were the largest group among beneficiaries (43.30%) and among non- beneficiaries (48.30%).The awareness of farmers towards activities of RKVY on its beneficiaries was found to be at a medium level (43.33%) among beneficiaries and low among non- beneficiaries (63.33%). The study also found that age, education, land holding, annual income, extension contact, social participation, mass media exposure, risk preference and economic motivation were positively and significantly correlated with the awareness of farmers towards activities of RKVY on both its beneficiaries and non-beneficiaries.
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