Awareness of halal products among the general population

Abstract

Demand for halal products and services is constantly increasing on the world market. The 50,981 people who lives in Croatia are Muslims (1.32% of the total population), with the fact of the presence of an increasing number of workers from countries such as Bangladesh, as well as the arrival of tourists who demand halal products and services. Currently, 95 manufacturers with over 5,500 products are halal certified in Croatia. The aim of this paper is to determine how halal products are recognized among the population and used as such, taking into account their increasing availability on the market. The research is conducted through an anonymous survey questionnaire on social networks. A halal product does not only have a religious connotation. On the global market, they are becoming increasingly so-called. lifestyle of people whose eating and other lifestyle habits (if they are not already vegan or vegetarian) imply a more ethical attitude towards the killing of animals, quality, food safety, proper nutrition, the use of cosmetic and pharmaceutical products, because such products do not contain certain fats, gelatin and additives.