Awareness and Satisfaction towards Commercial Banking & Services in Chengalpattu Region Tamilnadu

Abstract

The research intends to measure the level of financial awareness and inclusion among people in Chengalpattu region in Tamilnadu state. As financial awareness and inclusion play a key role in facilitating growth of economy in especially in developing country. Enhanced banking services to the world will be possible only with a holistic financial inclusion. This study also covers various government schemes launched by government. This study focus on financial inclusion major four areas like Awareness on financial products, Significance of Level of satisfaction, Banking habits of customers and Awareness of government schemes. A structured questionnaire is framed for this study and data are collected through online survey form specific region in Tamilnadu. This study uses various statistical tools to analysis the data to depict the conclusion. The statistical tools like average, percentages, ANOVA, Independent t-test, Chi-square and charts and tables were used for interpretation. From the study it is very lucid that customers in Chengalpattu regions have only a medium level of awareness about various banking services and products but satisfaction level of banking services and products were high. The customer awareness about government financial schemes also studied.