Avrupa Birliği ve Türkiye'de Yaş Meyve ve Sebze Pazarlama Sistemleri

Abstract

European Union countries and Turkey come up among the world's leading manufacturers in terms of production of fresh fruits and vegetables. According to FAO figures, share of the EU’s is 10.35% in world fruit production of 2009 Turkey’s share 2.4%, 7% of the share of vegetable production in the EU, Turkey’s share stood at 2.84% in agriculture. Therefore agriculture products in domestic and foreign market, fresh fruit and vegetables have an important role of this sector and has a great potential for development. There exist a number of stages which provide access to that Fresh fruits and vegetables exported or consumed in the domestic market reached from producers to consumers. In these stages there are some product quality loses and product loses. Product loss is not much fresh fruit and vegetable in marketing systems, the importance of marketing brings to the fore. This study has aimed to come out the production of fresh fruits and vegetables in Turkey and the European Union and to reveal the importance and the structure of distribution and marketing systems of these products. In addition, the problems for activities of marketing systems are being introduced, solutions to these problems are presented