Abstract
Avocados are fruits rich in benefits and produce as many as 78.067 tons during 2017 in East Java. Ranuyoso village, Lumajang District is one of the areas were producing of avocado in East Java. This study aims to analyze the marketing of avocados in Ranuyoso Village, Ranuyoso District, Lumajang Regency, and examine the efficiency of marketing. The method used in this study is a descriptive analysis of marketing channels, farmer shares and the efficiency of marketing avocados. The result showed that were three avocado marketing channel, all of its efficiency value below 30% and the most efficient channel was channel III with the smallest marketing cost. Largest farmer shares showed in channel III.
Highlights
Avocados are a fruits rich in benefitsand produce as many as 78.067 tons during 2017 in East Java
The result showed that were three avocado marketing channel, all of its efficiency value below 30% and the most efficient channel was channel III with the smallest marketing cost
This study aims to analyze the marketing of avocados in Ranuyoso Village, Ranuyoso District, Lumajang Regency, and examine the efficiency of marketing
Summary
Tabel diatas menunjukkan pada salauran III share petani bernilai paling besar artinya keuntungan yang diterima petani paling besar dibandingkan saluran lainnya. Hal ini dikarenakan pada saluran III pelaku pemasaran lebih sedikit sehingga saluran semakin pendek. Harga jual petani produsen buah Alpukat ke pedagang pengumpul Rp.11.000/kg, harga jual pedagang pengumpul ke pedagang besar Rp.12.500/kg, sehingga marjin pemasarannya sebesar Rp.1.500/kg, harga Alpukat dari pedagang besar ke pedagang pengecer I Rp 14.000/kg, sehingga marjin pemasarannya sebesar Rp.1500/kg dan harga buah Alpukat dari pengecer I ke pengecer II Rp.15.500/kg, sehingga marjin pemasarannya
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