Abstract
In this paper, we propose a new single valued rule based on the concept of fair division for all cooperative transferable utility (TU) games. In any cooperative TU game, primarily the coalitions that are likely to form are identified and each such coalition is fixed with a payoff vector based on the notion of fairness. The value of the single valued rule is obtained from the collection of all coalition structures consisting of the coalitions that are likely to form. The uniqueness of the new rule is followed by its existence and computational simplicity for all TU games. Finally, a linear average rule is defined, and some of its properties are discussed.
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