Avaliação de Projetos Culturais

Abstract

This study focused the evaluation in the field of culture in Brazil and of the methodology of building an evaluation tool for cultural projects (APC).The study was conducted in three stages. At the first, it were discussed related studies and the evaluation of cultural projects approved by the Ministry of Culture through the Rouanet Law, pointing out the directives to value judgments, criteria, procedures and results. Second, the APC was elaborated and categories and quality indicators were analyzed to create the evaluation outline of this instrument. In the third stage, it was conducted the preliminary validation of the instrument by a panel of three experts in cultural sponsorship. According to this panel, most of the items were consistent to technical characteristics in all parts of the instrument. Therefore the APC was favorably evaluated by experts. Then the APC was applied as a pilot to a project approved by the cultural CNIC. It was concluded that despite in an experimental phase, the APC demonstrated to have content validity according to the experts' evaluation, and revealed qualities of utility, feasibility, propriety and accuracy, and also can be applied to the evaluation of cultural projects. The APC presented the capacity to partially supply the lack of subjective models on the market, to provide information that might instigate a renewed discussion of projects' rating systems by the sponsors of the cultural sector and has the force to serve as a reference for improving the evaluative practice of cultural projects in this segment of the economy.