Abstract
New media technology is booming, and social platforms continue to update media-related functions. Many platforms with live broadcast functions are gradually pouring in AI anchors as substitutes for human anchors who work continuously for 24 hours. AI anchors were mainly used to replace professional hosts at the beginning for the main purpose of disseminating information, and then AI anchors were used for entertainment, forming a popular situation. As live anchors face different traffic in different time periods, they need high-intensity working hours, which leads to high signing fees, excessive work pressure and other body-related occupational diseases. More and more live broadcasting unions begin to use AI anchors for live broadcasting, which has now played a role in live broadcasting e-commerce. In terms of possible problems, the future AI anchor still has problems in terms of user positioning and user acceptance, but it has certain positive effects on reducing labour costs, improving network quality and delivery accuracy.
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