Abstract

In the field of social communication, the media actors themselves have been implementing deontological tools applicable to professional practice that go beyond the minimums stipulated by the legal system. In this way, companies, professionals, associations, non-governmental organizations, civil society itself, and to a lesser extent the Academy, are actively involved in the interest of quality communication, in the case that concerns us regarding the environment. Among the existing deontological instruments framed in the concept of self-regulation, in the present investigation we will focus on the normative analysis of the 2nd generation ethical codes to inform about nature and the environment through their content analysis.

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