Automotive Product Portfolio Design from the Perspective of Energy Sustainability: Multicriteria Decision-Making Based on Lotka–Volterra MCGP Model

Abstract

Low energy consumption and green transformation of automobile product portfolio is the trend of the times. Automotive manufacturers make product portfolio decisions by setting multiple criteria such as fuel consumption, sales, and volume. It is also important to take into account the symbiotic interaction effects between automotive products. In order to achieve the above research objectives, this paper constructs the Lotka–Volterra MCGP model to make multicriteria decisions on automobile product portfolio design from the perspective of energy sustainability with BMW Brilliance is taken as an example to illustrate the process of using the multicriteria model. The empirical analysis successively measures product growth using the logistic model, analyzes the symbiotic relationship of product portfolios using the Lotka–Volterra model, and finally performs multicriteria evaluation using the MCGP model. In order to verify the reliability of the model, this paper verifies the robustness of the model from the perspectives of parameter dynamics, system boundaries, and model scalability. The results of empirical analysis and robustness analysis show that the Lotka–Volterra MCGP model proposed in this paper is applicable to the multicriteria decision-making of automobile product portfolio design from the perspective of energy sustainability.