Abstract
This study aims to examine the effect of authenticity and walkability on revisit intention mediated by tourist satisfaction. These four variables are measured using a number of statements on a Likert scale which are confirmed to have completed the validity and reliability tests. Data were collected using a questionnaire which was distributed to 271 respondents based on convenience sampling. Furthermore, the data were obtained and analyzed using structural equation modeling (SEM) and the Sobel test as a basis for hypothesis testing. The results of the hypothesis test explain the rejection of the null hypothesis, which means that there is support for empirical data on the proposed research hypothesis. This illustrates that authenticity and walkability directly affect tourist satisfaction positively and significantly. Meanwhile, revisit intention is influenced positively and significantly both directly by authenticity and walkability and indirectly through tourist satisfaction. Thus, all attributes of authenticity and walkability have a very important role in fulfilling tourists' expectations when appreciating historical buildings in a heritage tourism area. The authenticity attributes of historical buildings that need the attention of relevant stakeholders are historical value, authenticity, originality, and maintenance. Some of the critical elements of walkability that also need to be maintained such as security, comfort, accessibility, connections with other destinations, and pedestrian friendliness for pedestrians.
Highlights
Revisit intention can be illustrated as a visitor's willingness to come back to the same destination in the future ⦋1;2⦌
This study aims to examine the effect of authenticity and walkability on revisit intention mediated by tourist satisfaction
Tourist satisfaction is positively influenced by authenticity ⦋8⦌. This is in line with the research by ⦋9⦌ that suggests authenticity has a significant and positive effect on tourist satisfaction and revisit intention
Summary
Revisit intention can be illustrated as a visitor's willingness to come back to the same destination in the future ⦋1;2⦌. A key activity for tourism organizers in fostering revisit intention is satisfying them by fulfilling their expectations ⦋3⦌. Tourist satisfaction is one important aspect that has a positive effect on revisit intention. Tourist satisfaction is positively influenced by authenticity ⦋8⦌. This is in line with the research by ⦋9⦌ that suggests authenticity has a significant and positive effect on tourist satisfaction and revisit intention. Other research results demonstrate that authenticity plays a positive role toward revisiting intention ⦋11;12⦌. ⦋13⦌ explain the concept of authenticity which is divided into three parts, namely objective authenticity which refers to the originality or authenticity of objects, constructed authenticity or a subjective image of tourists arising from the imagination of an object, and existential authenticity. Other research results demonstrate that authenticity plays a positive role toward revisiting intention ⦋11;12⦌. ⦋13⦌ explain the concept of authenticity which is divided into three parts, namely objective authenticity which refers to the originality or authenticity of objects, constructed authenticity or a subjective image of tourists arising from the imagination of an object, and existential authenticity. associated with tourism activities
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