Abstract

This study aims to analyze the influence between variables, namely authentic leadership, value congruence, individual creativity and individual performance. Respondents in this study were 98 employees at PT BSI Sub Branch Office in Surabaya, Indonesia. This study uses a quantitative approach with data analysis using PLS (Partial Least Square). The results showed that authentic leadership had a significant positive effect on the value congruence, authentic leadership had a significant positive effect on individual creativity, authentic leadership had a significant positive effect on the individual performance, value congruence had a significant positive effect on individual creativity, value congruence has a significant positive effect on the individual performance, individual creativity has a significant positive effect on the individual performance. Based on this research, the company can improve employee’s individual performance through authentic leadership that has value congruence and individual creativity.

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