Augmented Reality(AR) Head-Up Display(HUD) Design Study for Prevention of Car Accident Based on Graphical Design, Sensitivity and Conveyance of Meaning

Abstract

Background : Although Korea is ranked as the 10th largest economy, the country still has the worst traffic accident fatality rates among OECD countries. Careless driving has been identified as the most common cause of accidents. This study suggests HUD design ideas realized by augmented reality, complementing a driver’s inadvertently lost focus, to reduce chance and prevent traffic accident. Methods : Literature review, case studies, navigations and GUI components analysis were implemented to develop HUD interface design guidelines for accident prevention. Online user surveys and structured in-depth interviews were conducted subsequently to apply augmented reality design ideas. Result : Six AR design ideas (stop line marks, notification of central line violation, notification of speed bump, indication of road condition, notification of children protection zone and no parking signs) were prioritized based on age, gender, driving history, and vehicle types. The prioritized ideas were synthesized as a table with the consideration of 3 perspectives: design, emotion, and message delivery. Conclusions : The research suggests AR implemented HUD design ideas to induce increased driver’s attention on forward vision can ultimately prevent accidents. The research result is expected to be leveraged to contribute to the realization of AR HUD design, and customized based on a driver’s characteristics and preferences.