Augmented Reality Try-On Watch Application

Abstract

Augmented reality is a growing trend in marketing and sales strategies in recent times. Augmented reality ads are immersive, meaning that marketers help build a specific emotional connection with customers. Unlike images or banners, for example, AR ads are interactive and lifelong users can see and interact with them. These days people prefer online shopping over traditional window shopping and augmented reality brands allow them to provide unique experiences with the convenience of allowing customers to tap their mobile devices. So, the main goal of creating the "AR Watch Tri-On Application" is to develop an Android application to try out different watches in a virtual manner using a mobile that supports the AR camera. The application can be used on online watch shopping websites and on applications such as Titan, Fastrack, Sonata, etc. This application eliminates the human effort of physically visiting watch shops which is a very time-consuming activity. The user can try many watches and different types of watches. Among the ongoing opportunities, augmented reality (AR) is widely accepted as the new game changer for big tech companies. The idea of augmented reality is much older than creating gaming experiences like Pokémon Go. It is used to improve customer experience and provide excellent solutions for easy detection of manufacturing defects. Throughout this paper, we will evaluate whether AR can be used for online shopping for fashion accessories and its future range. According to several studies conducted, approximately 20% -40% of garments sold through online fashion retailers are returned by consumers. Of this percentage, 60% - 70% is due to product return size issues. The main reason for this inefficiency is the wrong size ordered by the customer - many times by mistake. Because of this, the extra shipping cost for items returned by the retailer can lead to huge money loss and customer dissatisfaction.