Abstract
In the ongoing occasions, Augmented Reality (AR) has been widely accepted as the new game changer for big tech companies. The idea of Augmented Reality is much past than creating gaming experiences like Pokemon Go. It is used to improve the experience of customers and provide excellent solutions for easily spotting manufacturing errors. During this paper, we will assess whether AR could be used for online shopping of Fashion Accessories and the future scope of the same. According to several studies conducted, around 20% - 40% of the garments sold by the online fashion retailer are returned by the customers. Out of this percentage, 60% - 70% of the product returns happen due to sizing issues. Main reason to this inefficiency is wrong size ordered by the customer – mistakenly many times. Due to which, there is huge amount of money lost by a retailer simply due to extra shipping cost for returned items (to and fro) and it also leads to customer dissatisfaction.
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