Abstract
Abstract This research explores the attractiveness and innovation of shopping tourism in the Gaudí neighbourhood in Barcelona, Spain, along with the potential for augmented reality (AR) experiences, as well as the impact of visitors’ tolerance of technologies. An online survey detected outcomes and offered insights for enrichment similar tourism areas using AR. The findings are positive, demonstrating significant funding for making use of augmented reality initiatives. This investigation confirms the strength of the Technology Adoption Model (TAM) within the framework of innovative use in a touristic neighbourhood. The study, thus, supports the current use and expansion of the TAM hypothesis by focusing on the less studied shopping tourist's context. The outcomes provide recommendations for the design of AR projects for segmented tourism experiences, comprising the importance of making AR tourism experiences more enjoyable, pleasant, and exciting, and this research demonstrates that AR practices can enhance tourists’ perceived value. By examining the data collected from 415 tourists in the Gaudí neighbourhood who were willing to enjoy shopping experiences, the outcomes illustrate a correlation between AR tourism experiences and perceived value. Hence, this validated that AR acceptance enables the connection between tourists’ perceived value of the Gaudí neighbourhood and AR technology's usability.
Highlights
This research explores the attractiveness and innovation of shopping tourism in the Gaudí neighbourhood in Barcelona, Spain, along with the potential for augmented reality (AR) experiences, as well as the impact of visitors’ tolerance of technologies
Through the survey realized to the participants, it has been stated that the value perceived is larger than the percentage of the technology adoption by the tourists, but certainly, the redesign of the tourism experience is truly convenient for both the shops and the tourism companies, the tourists, and visitors
In conclusion, it is defined that no matter the grade of positive or negative technology adoption, the tourists indicate that these technologies provide an empirical value. This investigation unveils new theoretical aspects of the augmented reality technologies opening a new and important research line about how the value is perceived around this technology
Summary
Abstract: This research explores the attractiveness and innovation of shopping tourism in the Gaudí neighbourhood in Barcelona, Spain, along with the potential for augmented reality (AR) experiences, as well as the impact of visitors’ tolerance of technologies. The findings are positive, demonstrating significant funding for making use of augmented reality initiatives. This investigation confirms the strength of the Technology Adoption Model (TAM) within the framework of innovative use in a touristic neighbourhood. The study, supports the current use and expansion of the TAM hypothesis by focusing on the less studied shopping tourist’s context. The outcomes provide recommendations for the design of AR projects for segmented tourism experiences, comprising the importance of making AR tourism experiences more enjoyable, pleasant, and exciting, and this research demonstrates that AR practices can enhance tourists’ perceived value
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: European Journal of Tourism, Hospitality and Recreation
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
