Abstract

Malaysia is known throughout the world for its multiculturalism. As a multiple ethnic country, many countries are looking on Malaysia as a great example of peaceful co-existence races and belief where all the ethnic groups in Malaysia live together in harmony and enrich the country's cultural lifestyle. Within that, Malaysia also consists of a collective blend of food, traditions, clothing and customs. Towards that, traditional dance is the treasure of art and culture. Therefore, with modern era and technology nowadays, it has led the younger generation care less about traditional dance. Beside, a printed media such as bunting, banners and pamphlets are less effective in promoting the traditional dance. By concerning this, this research study aims to preserving the traditional dance among young generation towards new media technology. In explaining the issues, a case study through quantitative approaches of questionnaires survey and interviews was used in studied the uniqueness of traditional Malay dance and further proposes a new approach for preserving the traditional Malay dance awareness among the young generation. The research significantly impacts the publics particularly on the new generation towards uniqueness of traditional dance in Malaysia. It is also contributes to the National Heritage Department and the National Arts and Culture Department where the documentation could be used as a collection of cultural and heritage books in the form of new media technology for young generation.

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