Abstract
One of the promising developments in the field of mobile technologies is augmented reality technology. It is a technology of superimposing information in the form of text, graphics, audio and other virtual objects on real objects in real time. Interaction of computing devices with a picture of the real world distinguishes augmented reality from virtual reality. Augmented reality has significant potential to expand and support business efforts in promoting its products, as well as in increasing the competitiveness of manufactured goods and services. Marketing services companies can use augmented reality to provide contextual links between their offer to consumers, online resources and points of sale.
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