Abstract

The new ICT technologies are not only quickly developing but they are also giving birth to newer ICT systems and tools. Using the Internet by means of mobile appliances increases the possibilities. The Internet network has become an essential communication tool in business processes recently. Nowadays the Internet-based applications are more and more successful in agriculture and different parts of the food industry. There are several application areas, such as extension services, precision agriculture, e-commerce, and information services, where the Internet is essential. While studying the use of Augmented Reality technology, it can be concluded that different types of services offer different possibilities. Mobile systems develop very dynamically both in regards to the speed of data transmission and services. New devices like tablets and new services like Cloud Computing, Augmented Reality, and Near Field Communication (NFC) have great potential in agriculture. Cloud Computing provides better resource management and effective cost control. Augmented Reality expands the control, and the NFC gives better personalized information exchange. However, the business assessment of these technologies must not be done only on the basis of the technology and taken out of its environment randomly, since the whole area is very complex. In this chapter, the authors show Augmented Reality and try to highlight the possibilities in agriculture.

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