Abstract
Online shopping platforms are progressively incorporating Augmented Reality (AR) and Virtual Reality (VR) technologies to improve customer experience and decision-making. This study examines the body of research from journals that are indexed by Scopus to investigate the significance, advantages, difficulties, and potential applications of Augmented Reality and virtual reality in online retail settings. The report provides insights into how these technologies are changing the e-commerce scene by synthesizing findings from other investigations.
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