Augmented Reality Applications in Tourism

Abstract

This study aims to examine the use of the application in tourism field on the question of what augmented reality applications mean, which is one of the endpoints of technology for tourism. With the study of in-depth literature, firstly augmented reality has been determined, and the changes and developments it has undergone throughout the history has been examined. Then, its areas of use and the types have been examined. Today, it is thought that the augmented reality, being the newest dimension of technology and seems it is almost impossible not to use in the area of tourism will provide a huge amount of marketing convenience and competitive advantages. In this article, twelve case studies on the application used in many fields of tourism such as transportation, accommodation, food & beverage and museums, have been analyzed. As a result of these analyses, it is seen that augmented reality applications, which are used in this field increasingly, provide a great marketing convenience to businesses and destinations. Augmented reality applications, playing a major role in the travels of tourists, make consumers feel safer while making the travels easier. it is thought that all businesses that want to capture market progress in the coming years and aim to provide competitive advantage by making a difference in influencing tourists will intensively use augmented reality applications.