AUDIOVISUAL TRANSLATION OF «DISNEY» CARTOONS’ TITLES INTO KAZAKH LANGUAGE

Abstract

The provided article depicts peculiarities of the audiovisual translation in «Disney» company’s cartoons that were translated into Kazakh language. The relevance of the given topic is that currently audiovisual translation plays a significant role in spreading diverse cultures on a global scale, also most Disney cartoons are popular among children, teenagers and adults. Hence, there is a growing need for high-quality analysis and translation of audiovisual texts into different languages for their wide use in the world of mass-communication. The aim of the article is to identify main features of audiovisual translation as an essential type of translation activity as well as to find out what types of audiovisual translations were applied for translating Disney cartoons into Kazakh language. The scientific novelty of the given research is considering three types of audiovisual translation into Kazakh language based on Disney cartoons which have not been subjected to this kind of analysis. To sum up, the theory of audiovisual translation, as well as the methods of its teaching, have recently been in the focus of attention of native and foreign scholars. The globalization of the modern world, the development of intercultural communication of digital technologies and ways of exchanging information pose new challenges for researchers. One of these tasks is a deep study of different types of audiovisual translation. As a result, a great number of Disney cartoons were investigated in Kazakh language and findings are presented in this article. Keywords: audiovisual translation, cartoon, culture, Disney company, dubbing, English, Kazakh language, subtitles, voice-over.