Abstract
This paper aims to reflect on the relationship between audiovisual communication and cultural spaces, specifically the Cultural Association of Bossoroca (ACB), located in the border region of Missões, in the town of Bossoroca. Theoretically, it proposes the elucidation of the notion of audiovisual communication related to the management of information in the context of digitalization and technological virtualization and as a communication process of the Creative Industry. As a methodology, this paper makes use of digital media observation, collection, and qualitative analysis. The field research starts from the observation and mapping of communication platforms and contents of the ACB, and ends by pondering audiovisual as an important communication process to the management of cultural spaces.
Highlights
The scientific analysis of communicational problems or solutions, seen as phenomena of the Creative Industries, bring together fields of knowledge such as cultural spaces and audiovisual communication
This paper aims to reflect on the relation between audiovisual communication and cultural spaces, from the communication actions undertaken by the Cultural Association of Bossoroca (ACB), located in the border region of Missões, in the town of Bossoroca
The field research initially takes place from the observation and mapping of communication platforms and contents of the ACB, ending with the understanding of the audiovisual as a communication process of the creative industries, especially of information management of cultural institutions, while anchored in knowledge about communicational “know-how”. It proposes the elucidation of the notion of audiovisual communication related to the possibility of information management and memory, as well as a communication process and as a creative industry within the scope of digitalization and technological virtualization, those which increasingly demands more attentive and strategic management
Summary
The scientific analysis of communicational problems or solutions, seen as phenomena of the Creative Industries, bring together fields of knowledge such as cultural spaces and audiovisual communication. This paper aims to reflect on the relation between audiovisual communication and cultural spaces, from the communication actions undertaken by the Cultural Association of Bossoroca (ACB), located in the border region of Missões, in the town of Bossoroca As of methodology, it makes use of the observation of digital media, collection and qualitative analysis (NEVES, 1996). The field research initially takes place from the observation and mapping of communication platforms and contents of the ACB, ending with the understanding of the audiovisual as a communication process of the creative industries, especially of information management of cultural institutions, while anchored in knowledge about communicational “know-how”. It is observed that audiovisual communication in this cultural space has the potential to go beyond knowing how to broadcast sporadically - or simple archiving - and become a broader, creative and strategic communicational process
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