Abstract
One of the possible ways of approaching audience history is by focusing on the history of ideas about audiences. This article examines the benefits and shortcomings of such an approach and develops a set of methodological propositions, drawing on the principles and methods of the German tradition of Begriffsgeschichte (history of concepts). To demonstrate the usefulness of these propositions, the article briefly examines the ideas about audiences in socialist Yugoslavia, focusing on the surge of ideas about politically engaged audiences in the late 1960s. The concluding part of the article situates this historical episode in the wider geographical context and outlines possible avenues for a broader, transnational investigation of the history of ideas about audiences.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
