Abstract
The paper presents some metrics and statistical figures regarding the evolution of the number of users, sessions and accesses by country and device category (desktop, smartphone, tablet) for a virtual exhibition created at the Romanian Academy Library. We aim to reveal the changes in the behavior of visitors in the interval between November 2018 and May 2023. The investigated data spans before and after COVID-19 pandemic. Moreover, we aim to understand the seasonal behavior of visitors and changes that have been imposed by lockdowns. The virtual exhibition was created as a web application and the data analyzed was collected using Google Analytics platform. To understand trends, graphical representations are used. The graphics presented in the paper were created with the Power BI tool and Google Analytics platform. Based on the data analyzed, we identify interesting insights regarding visitors’ behavior that can be used to define a metric related to the attractiveness of the virtual exhibition, in order to enhance the content in the future and to deliver improved personalized content to the visitors.
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