ATTRACTING INNOVATIVE ARTIFICIAL INTELLIGENCE TOOLS TO THE CRYPTOCURRENCY MARKET

Abstract

The purpose of the article is to conduct a study and determine the importance and benefits of using artificial intelligence (AI) tools for certain areas of the cryptocurrency market, in particular, detecting and preventing fraud in the cryptocurrency market, as well as the possibilities of using AI chatbots in trading and in the formation of investment portfolios. The article covers the analysis of the growth of digital currencies and the increasing number of hacker attacks, defines the role of AI in ensuring security, considers methods of fraud detection and prevention, and analyses development prospects. AI plays a crucial role in identifying suspicious transactions and preventing fraud. The study aims to investigate the benefits and potential risks of AI bots. AI's integration has transformed the market, enabling more informed decision-making, improved investment strategies, and higher returns. The article emphasizes the need for ongoing research into the evolving landscape of AI in cryptocurrency, discussing challenges, and the potential to finance sphere. The integration of AI in fraud detection has proven advantageous, enabling real-time data analysis and pattern recognition, enhancing security for investors. The article also addresses concerns such as algorithmic bias and the displacement of traders and using AI chat bots. While acknowledging the risks, it highlights the positive impact of AI on efficiency, reliability, and security in the cryptocurrency marketThe article presents an algorithmisation of the possibilities and procedures for engaging artificial intelligence in the fight against fraud, as well as recommendations for market participants and regulators. The presented results highlight the existing innovative potential of AI to improve the security and efficiency of the functioning of participants in the cryptocurrency market. Overall, the article suggests that AI's transformative influence in the cryptocurrency market is a game changer, shaping the industry's future and presenting opportunities for growth and innovation.