Abstract
In this study, a summary is presented of empirical research conducted among participants of the 21st edition of the Cracovia Marathon—one of the most popular and largest running events organised in Poland. The main goal of the research was to identify the needs and expectations of runners, as well as to understand their motivations, preferences, running habits and behavioural patterns. The research was carried out using the CAWI method among all participants of the aforementioned Cracovia Marathon edition. Ultimately, 364 runners took part in the study, the majority of whom were from Poland (over 98% of respondents). In general terms, the results of the research revealed that physical activity in the form of "running" is becoming increasingly popular among the Polish society, growing into an important element of lifestyle and a means of consciously shaping health, regardless of age or level of physical advancement. This form of activity is supported by the development of sports infrastructure, such as running trails and parks. More detailed research results—described in the report titled Expectations and Needs of Runners Based on Research into Preferences, Motivations, and Behavioral Patterns of Participants in the 21st Cracovia Marathon—indicate socially anticipated directions for the development of running events to better adapt them to the evolving needs and preferences of runners. It is worth noting that, until now, no such studies have been conducted in relation to a running event held in Krakow.
Published Version
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