Abstract
This paper explores factors that influenced the academic help-seeking behavior of massive open online courses (MOOC) learners. The guiding questions were: 1) Is MOOC learners' academic help-seeking behavior is related to personal achievement goal and altitude about academic help-seeking. 2) What degree personal achievement goal and altitude about academic help-seeking influence MOOC learners' academic help-seeking behavior. The result shows that the MOOC learner's personal achievement goal influences the academic help-seeking behavior mediated by its attitude.
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