Abstract
In India where the rural masses are isolated in villages, the communication is difficult and challenging. In this situation, television is one of the most important sources of mass media which plays a pivotal role in reaching large number of people in no time. The study was conducted in kathu district of Jammu and kashmir. The attitude of 120 respondents towards farm T.V. programmes was studied by using the attitude scale and it was found that 15.00 per cent of farmers were having highly favourable attitude, 68.33 per cent favourable attitude, and 16.67 per cent unfavourable attitude towards farm T.V. programmes.
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