Abstract
This research paper inquiries about different attribute for purchasing face mask of Bangladeshi customer’s during pandemic circumstance. Specially, it reveals adequate information on the customer’s decision-making behavior and criteria for choosing toward buying face mask cloth. For the sake of this survey a questionnaire was employed as the tool to gather raw data, where 600 consumers were willingly attended from different region of three popular districts in Bangladesh. After collecting all raw data from respondents, the data of questionnaires was coordinated by Excel program, consequently the data was analyzed and integrated statistically to identify the customers attribute for satisfaction to face masks cloth. This process also detects numerous challenges and suggesting a proper solution to the problems that the textile industry facing in current situation. This research paper illustrates adequate information about the customer’s psychology in purchasing face masks cloth during pandemic situation which is available in the Bangladeshi market to ensure public health.
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