Abstract
Objective: This study explored the relationship between consumers' trust in and attitude towards food safety and, then, examined the prediction of trust in food safety by the attitude towards food safety. Method: One hundred and eight Malaysian Chinese college students (42 men, 66 women) completed online survey. Trust in food safety included dimensions of ways of shopping, food quality, cooking methods, consumption situation, and purchasing motives. Attitude towards food safety consisted of positive and negative aspects. Results: Positive attitude towards food safety significantly correlated to and successfully predicted trust in food safety concerning cooking methods and consumption situation. On the other hand, negative attitude towards food safety significantly correlated to and successfully predicted trust in food safety regarding ways of shopping, food quality, and purchasing motives. Conclusion: Malaysian Chinese college students with positive or negative attitude towards food safety were able to predict different behaviors concerning their trust in food safety. Those with positive attitude towards food safety tended to enjoy various cooking methods and share food with friends and family members. Those with negative attitude towards food safety most likely would shop cautiously, choose most fresh and healthy food, read into product labels, and believe advertised food.
Highlights
MethodsFood safety has become a global issue nowadays
We examined a) the correlations between positive attitude and the dimensions of trust in food safety, b) the correlations between negative attitude and the dimensions of trust in food safety, 3) the predictions of the dimensions of trust in food safety by positive attitude, and 4) the predictions of the dimensions of trust in food safety by negative attitude
Our findings showed that different attitudes towards food safety were associated with different dimensions of trust in food safety
Summary
Food safety has become a global issue nowadays. World Health Organization reported that meat was associated with a high risk of cancer [1]. Toxic food incidents were reported in many countries, such as Malaysia, Taiwan, China, Hong Kong, Korea, and Japan. Several incidents were reported in Malaysia recently, such as toxic baby formula scandals in 2008 and 2013, polluted Shin Ramyun instant noodles in 2012, and Master Kong instant noodles in 2014 [2,3,4,5,6]. Preparation, and storage of food properly to prevent foodborne illness.
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