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Abstract
Sanur is one of the most attractive and renowned beach tourist destinations in Bali. However, there is no particular study so far to determine the influential attributes on Sanur, as well as the factors which affecting tourist’ opinion to visit this area. The purposes of this research are to determine the dominant attributes to determine visitors’ perception toward tourism attributes, to determine tourist loyalty on visiting Sanur area. This research was conducted by interviewing 100 domestic and foreign visitors who reside in the area at the time of research by accidental sampling method. Information regarding the trend of the visitors was gathered from ten respondents including business owners and local touristauthority by purposive sampling method. The research found that factors which dominantly influent tourist’ perception are ambience,beauty of scenery and accessibility. The ambience as the highest mean score, while the value of sport and outdoor activities is the lowest. The interest of both domestic and international tourist has been constantly high, where recommendation commitment is more preferable compared to other dimension (repurchasing and branding commitment).
Highlights
no particular study so far to determine the influential attributes on Sanur
foreign visitors who reside in the area at the time
Information regarding the trend of the visitors was gathered from ten respondents including business owners
Summary
3.2 Faktor Dominan Pembentuk Persepsi Wisatawan terhadap Atribut Destinasi Kawasan Sanur Hasil analisis faktor persepsi terhadap atribut wisata di Kawasan Sanur merupakan gabungan skor faktor delapan faktor yaitu: keindahan alam (F1); budaya dan sejarah (F2); suasana (F3); aksesibilitas (F4); keamanan (F5); biaya (F6); pelayanan (F7) serta aktivitas luar dan olahraga (F8). Dengan nilai KMO 0,837 dan nilai Sig 0,000 (nilai sig < 0,05) seperti terlihat pada Tabel 2, menyatakan bahwa faktor persepsi wisatawan terhadap atribut wisata di Kawasan Sanur memang benar ditentukan oleh delapan faktor yaitu keindahan alam (F1), budaya dan sejarah (F2), suasana (F3), aksesibilitas (F4), keamanan (F5), biaya (F6), pelayanan (F7) serta aktivitas luar dan olahraga (F8). Ini berarti sekitar 85,7% varians dari faktor suasana bisa dijelaskan oleh faktor yang terbentuk; dan faktor keindahan alam (F1) menunjukkan angka adalah 0,816. Tabel 5 menunjukkan bahwa faktor persepsi terhadap atribut wisata dapat mewakili komponen pembentuknya sebesar 62,420% dari total varians, yang berarti bahwa terbentuk satu faktor yang mewakili delapan faktor pembentuk (F1 sampai dengan F8) dengan nilai akar ciri (eigenvalues) sebesar 3,309 lebih besar dari 1,00. Tabel 5 Nilai Eigenvalues, Persentase Varians dan Persentase Kumulatif Varians dari Delapan Faktor Pembentuk Faktor Persepsi Wisatawan terhadap Atribut Destinasi
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