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https://doi.org/10.1016/0007-6813(85)90049-7
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Cite Journal: Business Horizons |  Publication Date: Mar 1, 1985 |
 Citations: 19 |
How do consumers react to electronic shopping services? This article presents an overview of preliminary findings of major field experiments and surveys. It discusses consumer acceptance of at-home shopping and suggests implications of this innovation for marketing practitioners.
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