Abstract
Abstract In the scientific literature, open innovation is one of the most effective means to innovate and gain a competitive advantage. In practice, there is a variety of open innovation activities, but, nevertheless, customers stand as the cornerstone in this area, since the customers’ knowledge is one of the most important sources of new knowledge and ideas. Evaluating the context where are the interactions of open innovation and customer knowledge enablement, it is necessary to take into account the importance of customer knowledge management. Increasingly it is highlighted that customers’ knowledge management facilitates the creation of innovations. However, it should be an examination of other factors that influence the open innovation, and, at the same time, customers’ knowledge management. This article presents a theoretical model, which reveals the assumptions of open innovation process and the impact on the firm’s performance.
Highlights
The new innovation speed and scale in the last twenty years have shown a dramatic increase (Davenport, Leibold & Voelpel, 2006)
Evaluating the context where are the interactions of open innovation and customer knowledge enablement, it is necessary to take into account the importance of customer knowledge management
It is not enough for an effective customer knowledge management to ensure a smooth and successful open innovation process, since the latter can be influenced by various factors, facilitating the creation of the appropriate environment for customers’ knowledge enablement in the open innovation process and giving an easier access and conversion of customer knowledge and ideas, which is needed for the creation of innovation (Hoyer et al, 2010)
Summary
The new innovation speed and scale in the last twenty years have shown a dramatic increase (Davenport, Leibold & Voelpel, 2006) This is partly due to the fact that innovation is the main driver for firms to create value (Prahalad & Ramaswamy, 2003) and improve the results of the business (Plessis, 2007). The main role goes for customer knowledge management, which includes the functions related to the main flow of knowledge to acquire and use it It is not enough for an effective customer knowledge management to ensure a smooth and successful open innovation process, since the latter can be influenced by various factors, facilitating the creation of the appropriate environment for customers’ knowledge enablement in the open innovation process and giving an easier access and conversion of customer knowledge and ideas, which is needed for the creation of innovation (Hoyer et al, 2010). The methods include the systematic and comparative analysis of scientific literature
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