Abstract
Introduction. Associative research is widely practiced in the field of sciences related to linguistics as an interdisciplinary approach to the study of the relationship of language with consciousness, psyche, and human culture; the corpus of associative data we have created in the Kazakh language replenishes associative lexicography in the context of broad intercultural comparisons. 
 Materials and methods. The dictionaries of the associative norms of the Kazakh language (Dmitryuk, 1978; Dmitryuk, Moldalieva et al., 2014), prepared on the basis of data of free associative experiments (SAE) with 1000 Kazakh students, contain unique information about the mentality and ethnocultural characteristics of the Kazakh ethnic group in the Soviet and modern period.
 FAE is a well-known method of employing the associative experiment data, the reliable way to access a person’s linguistic consciousness; statistical processing of the FAE body associative data provided for the analytical comparison of a hierarchical sequence of the Kazakh basic values as a linguistic consciousness core – its central and peripheral zones – in the Soviet and post-Soviet periods.
 Results. Due to the diachronic and interethnic comparative analysis: such basic Kazakh values as religion beliefs, freedom, sovereignty, state symbols have been subjected to the significant changes; ethnic cultural kernel preferences remained traditionally unchanged, constituting the specific essence of the ethnic national mentality: attitude to motherland, mother, elders, men, gender and age as specific peculiarities in the hierarchy of family relations.
 Conclusions. The intralingua comparison of the dictionaries’ contents revealed a very stable body of unchanging value priorities, indicating a fairly strong core and a significant vitality degree of Kazakh society.
 The work contributes to the intercultural associative research, associative lexicography and provides for the development of promising research in Psycholinguistics in Kazakhstan.
Highlights
Associative research is widely practiced in the field of sciences related to linguistics as an interdisciplinary approach to the study of the relationship of language with consciousness, psyche, and human culture; the corpus of associative data we have created in the Kazakh language replenishes associative lexicography in the context of broad intercultural comparisons
The value of AVD is due to the fact that it allows one to carry out a diachronic analysis of the living dynamics of the nuclear system within several generations, as we have shown comparing the content of two Kazakh associative dictionaries KRAD (1978) and KAD (2014) when revealing a change and transformation of value priorities, and the presence of invariable ethnocultural basic values of the Kazakh ethnos
They were introduced into the sphere of broad interlinguistic comparisons and shown capable of such tasks as identifying the socio-cultural influences in perception, mapping linguistic images of the world, modeling verbal memory, displaying the center and periphery of the inner lexicon, and classing the mental and lingua cultural “climate” of a particular society
Summary
Associative research is widely practiced in the field of sciences related to linguistics as an interdisciplinary approach to the study of the relationship of language with consciousness, psyche, and human culture; the corpus of associative data we have created in the Kazakh language replenishes associative lexicography in the context of broad intercultural comparisons. FAE is a well-known method of employing the associative experiment data, the reliable way to access a person’s linguistic consciousness; statistical processing of the FAE body associative data provided for the analytical comparison of a hierarchical sequence of the Kazakh basic values as a linguistic consciousness core – its central and peripheral zones – in the Soviet and post-Soviet periods. Associative direction in the study of speech activity – acting speech process and speech perception, mechanisms of its management, the organization of lexicon and storage of vocabulary in human memory, and others – has a long research history, represented by well-known followers and schools, providing a great theoretical and methodological base and reliable experimental grounds for further research, later driven by the challenges of the 21st century. Descartes (Descartes, 1989), and others defined the association as some features of the “movement of thoughts”; their followers Locke (1985), Berkeley (1978), and Hume (1998) contributed to the creation of “associative psychology”, where associations act as the “connective tissue” between images of consciousness (“bundles of ideas” according to Locke) and objects of the external world in the line of subjective idealism
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