Abstract
In the context of Indonesia, Micro Business has evolved into a tool for increasing people's income. However, diverse approaches are required to boost the competitiveness of Micro Business due to its various characteristics. This service activity aims to 1) identify the characteristics of micro-businesses owned by Graduate Students (Alumni) of the Faculty of Economics and Business, Cendrawasih University; 2) Examine the microbusiness opportunities and challenges following the business needs of the alumni of the Faculty of Economics and Business, Cendrawasih University. The results showed that only a small number of alumni choose to become entrepreneurs. Besides, the Faculty of Economics and Business alumni, Cendrawasih University, faced challenges during the Covid-19 pandemic affecting sales turnover due to the Public Activity Restriction Policy (PPKM), which limits community activities above 20.00 Eastern Indonesian Time (WIT). However, on average, the businesses were open at 17.00 Eastern Indonesian Time (WIT) or only 3 hours before the restriction time. Indeed, there was assistance based on the primary needs of businesses to help ease the production burden. The assistance was in providing raw materials for the Angkringan Wayae business and coffee brewing equipment for Zamo Caffee business.
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