Abstract
ABSTRACTThis study explores the process through which Indian editions of American and British men’s lifestyle magazines are produced. It shows connections between global strategies and local production of content. It highlights commercial logic, global strategies, formal and informal structures, and power dynamics within which local producers operate and negotiate to create local editions and construct assimilatory hybrid models of masculinity. Theoretical implications are discussed.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
