Assessment Provincial Tourism Web Collaboration to Improve Tourism Promotion and Marketing

Abstract

In the tourism sector, various efforts have been made by the Government of Indonesia. At the provincial level, the Provincial Tourism Office has fostered, directed, monitored, controlled tourism programs, and built supporting infrastructure. Especially in the context of increasing domestic and foreign tourist visits, many conventional and digital promotions and marketing have also been carried out. For digital promotion, almost all business actors in the tourism sector and the tourism office have equipped themselves with building a web so that the reach of promotion and marketing is wider and global. However, the impact is not too significant. Business in the field of tourism is not a single business but a partnership between the provision of tourist destinations, hotels, tour and travel, culinary, and others. Currently, the existence of webs that are owned by owners of tourist destinations, hotels, tours and travel, and office of tourism webs are still separate and do not inform each other of their partner's products. The purpose of this study is to examine one side of the opportunity to increase the number of access to tourism product information through web collaboration, standardization of information, and their updating. The methods used are literature studies related to web collaboration, browsing provincial-level tourism web performances, collecting opinion data, studying the availability of web collaboration supporting technology, and reviewing regulations that allow the implementation of collaboration at the provincial level. The result of this study is a proposed implementation of digital collaboration and its stages to support the increased promotion and digital marketing that finally has an opportunity to increase the number of tourist visits. Keywords - web, collaboration, tourism, promotion, marketing.