Abstract
High competition in the educational environment requires the search for factors and the development of methods to improve the quality of education. The article deals with the issues related to the logic of development and the structure of the intellectual potential of the organization based on the principles of a systematic approach. The definition of the "intellectual potential of the university" concept has been proposed. Based on the structure of intellectual potential, a set of indicators has been proposed to assess the level of intellectual potential of the university. The weighting coefficients of the significance of the indicators have been calculated using the paired comparison method. The level of intellectual potential of the university has been considered as one of the main objective prerequisites for ensuring the competitiveness of the university and the quality of the educational services provided. It has been found that the main factors determining the level of intellectual potential of the university are highly qualified teaching staff, their scientific research, and their work.
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