Assessment of the perception of quality in mexican municipal sports services

Abstract

The objective of the present investigation was to assess the perception quality of municipal sports services of the city of Allende, Nuevo León, Mexico. For the analysis of the data the statistical software SPSS v.24 was used. The instrument used was SERVQUAL, adapted to the Mexican sports context, which consists of 22 items grouped into 5 dimensions (tangible, empathy, reliability, responsiveness and safety). The sample of this study was 100 subjects, in a range of 16 to 60 years, of which 57 (51.6%) belong to the male gender and 43 (48.4%) to the female gender. The descriptive and correlation analyzes of the sample were carried out. Among the results obtained, the study presents acceptable quality values for said municipal complex. In conclusion, the evaluation, monitoring of the objectives and indicators of the municipal sports services are of vital importance to perform an adequate follow-up of the expectations, perception and satisfaction of its users, which will make municipal sports management more efficient.