Abstract

The study is to use the Contingent Valuation Method (CVM), it is a direct interview approach that can be used to solicit the willingness to pay (WTP) for the non-use value of environment and resources. Questionnaire survey with a sampling size of 700 respondents was conducted in April 2016. The result indicated: Willingness to pay for the non-use value of forest resources in Qinling mountain area is 99.14 Yuan/person ·a, the non-use value of forest resources in Qinling mountain area is 37.80×108 Yuan/a, the existence value for 13.98×108 Yuan/a, the inheritance value for 12.86×108 Yuan/a, the choice value for 10.96×108 Yuan/a. Cultural level and individual annual income cognition degree and the affection degree of forest resources in Qinling mountain area are to affect the important factor that resident WTP pays level.

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