Abstract
Assessment of feasibility of applying the chosen organization development strategy should be based on assessment of its effectiveness. The proposed methods for assessing the development strategy provide for defining indexes that, in accordance with set strategic goals, should take into account an entire set of target strategic indexes. The methodology consists in calculating integral indexes characterizing achievement of set strategic goals. As such indexes, which take into account key strategic parameters, estimated development indexes and assessments of the organization sustainable development potential are proposed. These indexes should be used as an indicator of the development strategy and achievement of strategic goals.
Highlights
Strategic management plays an essential role in ensuring effective economic development of the organization by improving the mechanism for achieving long-term development goals of these organizations on the basis of real assessment of their capabilities and production potential.Organization development is a process of positive changes in economic activity, aimed at using the potential of the organization and further strengthening it in order to increase competitiveness and business activity
We have identified the main stages of the process of forming the strategy and the algorithm for strategic management of organizations, proposed for theoretical and applied purposes of rationalizing management
This process can be carried out in organizations in the following main stages: -determining the time horizon for formation of the organization strategy; -assessment of the external and internal environment of the organization functioning and diagnostics of its strategic potential; -determining the strategic position of the organization; -determining strategic goals of the organization; -determining target strategic indicators; - making key strategic decisions; -assessing the development strategy; -providing the process of implementing the strategy; monitoring implementation of the strategy
Summary
Strategic management plays an essential role in ensuring effective economic development of the organization by improving the mechanism for achieving long-term development goals of these organizations on the basis of real assessment of their capabilities and production potential. Based on the results of the conducted cluster analysis, the initial sample of 55 organizations was divided into three groups of the organization sustainable development potential:. The results of the conducted clustering served as a priori information on the potential for sustainable development of the studied organizations As it was mentioned above, the potential for sustainable development of the organization can be characterized by the following groups of factors: indexes of financial stability, assessment of property status, solvency (liquidity), business activity, and profitability. Assessment of feasibility of applying the chosen strategy, should be based on assessment of its effectiveness This assessment, in our opinion, should be the final stage in the process of forming the strategy in the system of strategic management of development of activities of the organization. The process of assessing the development strategy in the system of strategic management of activities of the organization, in our opinion, should consist of the following main stages, shown in Figure 1: Identification of key strategic indexes
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