Assessment of technology strategies for sustainable tourism planning

Abstract

PurposeAn essential requirement for tourism planning and policymaking is to review past strategies. The development of future roadmaps depends on a robust strategy validation process. The research analyses the technology strategies in Goa from 1962–2017 and highlights the impact of technology on tourism in Goa.Design/methodology/approachThe paper presents a unique methodology that integrates tourism area life cycle (TALC) and Mintzberg’s strategy analysis framework to evaluate strategies at a tourism destination.FindingsThe findings show that most technological advancements have taken place during the period 1989–2008. Both deliberate and emergent strategies were identified. Development of technology altered the type of tourism practiced in Goa. The use of internet facilitated the growth of tourism.Research limitations/implicationsThis study clarifies the styles of public planning for tourism. It provides the foundation for strategic planning process.Practical implicationsEffective and efficient use of policy through technology road mapping can aid in co-creating a sustainable tourism destination for the future.Social implicationsThe strategic evaluation framework can be used in any tourism destinations to identify past strategies and assess its impact on the future.Originality/valueThe paper presents a unique methodology that integrates TALC and Mintzberg’s strategy analysis framework to evaluate strategies at a tourism destination. The research proposes a strategic evaluation process that recognizes past strategies to validate the strategic analysis process.