Abstract
Entrepreneur’s success is measured by their ability to succeed as an entrepreneur. Everyone recognizes and categorizes successful entrepreneurs based on their achievements. The present study aimed to assess the level of success of agripreneurs from the agri business incubations of Coimbatore and Madurai. These business incubations were selected purposively because they had been established earlier compared to the other six incubators in Tamil Nadu. The samples were selected by Proportionate random sampling technique. The different dimensions of business success include financial, employment, customer, lifestyle and social responsibility dimension.The study has concluded that the majority of respondents had medium level of success in business and also found that financial dimension includes profitability, sales turnover, sales growth, market share, debt level, business growth, return on investment, industrial relations and business image determines the success of the business. The findings of the study suggest that supporting the agripreneurs through financial assistance will lead to the success of agripreneurs.
Highlights
Agripreneurship places a major role in the agricultural industry, which develops entrepreneurs and creates a management workforce (Bairwa et al, 2014)
The business success of agripreneurs was divided into five dimensions, namely financial, employment, customer, lifestyle and social responsibility dimension
Every enterprise had some responsibility to contribute to the society; this study showed that creating good environment to both the employee and society were considered as their business success
Summary
Agripreneurship places a major role in the agricultural industry, which develops entrepreneurs and creates a management workforce (Bairwa et al, 2014). Agripreneurs are the persons who take agriculture as business and make profit from it (Nagalakshmi & Sudhakar, 2013). The success of the enterprise is measured based on organizational performance indicators like sales, profit, company survival, employment growth and return on investment (Chandler & Hanks, 1998). Both financial and non non-financial characters determine success. Personal satisfaction is major one in which entrepreneur should be happy for their enterprise. The dimension of success includes financial, employment, customer, lifestyle and social responsibility dimension
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